‘The Unfair Advantage’
This is the guiding principle behind every brand we scale. If you can’t clearly say what gives your products competitive positioning or company economic advantage, your growth ceiling will remain extremely low.
We will only ever release something that can offer an unbeatable proposition, be that on price, quality, service or any other fundamental consumer concern. That’s where we win.
That’s why we’ve built the best relationships with product factories, we have the most efficient, optimised logistics and delivery networks and we delve deeper into unit economics than anyone else.
‘The Unfair Advantage’
This is the guiding principle behind every brand and product we launch. If you can’t honestly say that your ecom offering doesn’t have some inherent superiority over your competitors, your ceiling for growth will remain extremely low and uncompromisingly rigid.
That’s why we’ve built the best relationships with product factories, we have the most efficient, optimised logistics and delivery networks and we delve deeper into unit economics than anyone else.
We will only ever release something that can offer an unbeatable proposition, be that on price, quality, service or any other fundamental consumer concern. That’s where we win.
Intelligent Business, Built with Business Intelligence
There is no silver bullet to ecommerce growth. Different audiences and consumer bases act and react in very different ways. That’s why we aren’t just data focussed, but data obsessed.
Our team turns numbers into pictures – that allow us to know and understand our customers and their behaviour better than they know themselves. From there, we craft content, designs and strategies that answer their questions, flatten their hurdles and make them hungry for more.
We took this so far that we had to build our own SaaS dashboard to house our success data because GA and Tableau weren’t offering us enough.
Intelligent Business, Built with Business Intelligence
There is no silver bullet to ecommerce growth. Different audiences and consumer bases act and react in very different ways. That’s why we aren’t just data focussed, but data obsessed.
Our team turns numbers into pictures – that allow us to know and understand our customers and their behaviour better than they know themselves. From there, we craft content, designs and strategies that answer their questions, flatten their hurdles and make them hungry for more.
We took this so far that we had to build our own SaaS dashboard to house our success data because GA and Tableau weren’t offering us enough.
Hire Smart People And Give Them What They Need
Businesses themselves don’t execute strategies, people do. If you identify the smartest people you can find and give them all the tools they need, in our experience, the needle moves.
It sometimes takes us a long time to hire people. That’s because we only ever bring in people who challenge us and our processes. Our model is dependent on making sure every new person who joins Growth Shop adds another string to our bow – but also that we are able to help them add new strings to theirs.
Happy, healthy and energised people don’t just deliver better results, they are more fun to be around.
Hire Smart People And Give Them What They Need
Businesses themselves don’t execute strategies, people do. If you identify the smartest people you can find and give them all the tools they need, in our experience, the needle moves.
It sometimes takes us a long time to hire people. That’s because we only ever bring in people who challenge us and our processes. Our model is dependent on making sure every new person who joins Growth Shop adds another string to our bow – but also that we are able to help them add new strings to theirs.
Happy, healthy and energised people don’t just deliver better results, they are more fun to be around.
EXECUTE, TEST, LEARN, SCALE, RINSE, REPEAT, GROW
Ecom websites are like snowflakes (in the more old-fashioned sense, before the term was co-opted by bigots) – every single one is different and need to be treated as such.
While our process has allowed us to take ecommerce brands from the idea stage to full-blown brand launch in less than 60 days, the growth engine never stops. As custodians of our brands, we are able to monitor, test and improve CVR, ROAS and AOV long after most agencies have fulfilled their contracts and headed down the pub.
That has allowed us to take a select stable of brands from standing start to more than $1bn in revenue in less than two years. And we are just getting started.
EXECUTE, TEST, LEARN, SCALE, RINSE, REPEAT, GROW
Ecom websites are like snowflakes (in the more old-fashioned sense, before the term was co-opted by bigots) – every single one is different and need to be treated as such.
While our process has allowed us to take ecommerce brands from the idea stage to full-blown brand launch in less than 60 days, the growth engine never stops. As custodians of our brands, we are able to monitor, test and improve CVR, ROAS and AOV long after most agencies have fulfilled their contracts and headed down the pub.
That has allowed us to take a select stable of brands from standing start to more than $1bn in revenue in less than three years. And we are just getting started.
Jamie Stanley, Content Strategist
Scaling an ecom business isn’t just about sustainable numbers, it’s about sustainable connections.
Great branding and comms begin conversations – they offer value, answer questions and make people hungry to learn more.
Metrics keep the accountants happy (a feat in itself), but seeing actual humans take positive action in response to something you’ve created – there’s no feeling like that.
Jamie Stanley,
Content Strategist
Scaling an ecom business isn’t just about sustainable numbers, it’s about sustainable connections.
Great branding and comms begins conversations – they offer value, answer questions and make people hungry to learn more.
Metrics keep the accountants happy (a feat in itself), but seeing actual humans take positive action in response something you’ve created – there’s no feeling like that.
Join Us
We are always on the lookout for smart, ambitious (and nice) people to join the fold.
Whether that means finding the best talent to join our core team or acquiring ecom businesses that we can help reach their potential, we want to help as many people as possible achieve their ambitions: Smarter, Faster, Happier.
Interested? Wonderful! Please step this way.
Contact Us
We would like to hear from you! Get in touch.
