Case study
Waking a sleep giant
Idle Sleep, a US mattress brand, was comfortably snoozing through sales before we pulled back the covers in 2019 and woke the sleep giant from its slumber, scaling to $68m in 9 months flat. Scroll, read and listen to find out how we did it.
Case study
No Data Found
No Data Found
CRM
Driven within 10 months of
optimising email and launching SMS
optimising email and launching SMS
$
0.1
m
Drove within 10 months of launching SMS
$
0.1
m
First response time
improved
improved
+
0
%
First response time improved
+
0
%
People in team
1
There is no silver bullet to ecommerce growth. Different audiences and consumer bases act and react in very different ways. That’s why we aren’t just data focussed, but data obsessed.
We were also able to transform the huge burden of customer service, which was falling on the shoulders of the founder and an outsourced team, using our world class, tried and tested hiring process we were able to swiftly build a rockstar team of domestic customer service agents who have been able to reduce costs by half and ensure each and every customer gets the care they deserve.
There is no silver bullet to ecommerce growth
Play audio
Subtitles text
Subtitles text
Kat Trenouth
Growth Lead
There is no silver bullet to ecommerce growth
Play audio
Subtitles text
Subtitles text
Kat Trenouth
Growth Lead
content
CVR Increase
+
1
%
CVR Increase
+
1
%
Website traffic
+
1
x
Website traffic
+
1
x
People writing copy
1
design
Website traffic
+
1
x
Website Engagement
+
0
%
Designers based in
Kyiv, Ukraine.
Kyiv, Ukraine.
1
The key to this partnership was the freedom to test, through site optimisations and really speaking with our customer and audience, finding out their struggles… whether that be technical information on the product – how they decide on the firmness or even navigating the site and understanding our payment options – that whole process is something we looked at in detail to provide user focused improvements that saw a direct +60% increase in conversions.
We focused on solving customers on-site problems to create a better experience, Idle gave us complete freedom for advertising, launching lifestyle focused and sequenced brand-led campaigns increasing brand recognition and trust.
There is no silver bullet to ecommerce growth
Play audio
Subtitles text
Subtitles text
Kat Trenouth
Growth Lead
There is no silver bullet to ecommerce growth
Play audio
Subtitles text
Subtitles text
Kat Trenouth
Growth Lead
data
Faster delivery times
1
%
Reduced resource
and time savings
and time savings
1
%
Reduced resource
and time savings
and time savings
1
%
Data engineers
1
However, what if you could have the insights that you need to run effective marketing efforts and make strategic business decisions that are tailored to your specific business model without the headache? That is what we have built at Growth Shop.
This solution is called the Growth Alchemy Platform. The following is our approach to solving this problem:
- Completing a data audit of the client’s entire data infrastructure, not just Google Analytics
- Pre-building data pipelines that are platform-agnostic and our proprietary technology that reduce implementation time by nearly 70%
- Building custom data visualizations and dashboards tailored to monitoring your business and marketing success in an effective way…that filters out the noise
- Centralizing all data platforms cleansing and restructuring data through automation that requires little maintenance (hosted by us)
In our existing relationships, we have empowered our clients by providing more visibility and transparency to their data by giving them control over what they need to see when they need to see it. The typical timeline it takes to build a solution such as this could take 4-6 months and cost $100K+ (and that is not including ongoing maintenance and hosting costs). We have established a solution where we can onboard our client’s data infrastructure and build their solution within 4-8 weeks for a fraction of the cost.
However, what if you could have the insights that you need to run effective marketing efforts and make strategic business decisions that are tailored to your specific business model without the headache? That is what we have built at Growth Shop.
This solution is called the Growth Alchemy Platform. The following is our approach to solving this problem:
- Completing a data audit of the client’s entire data infrastructure, not just Google Analytics
- Pre-building data pipelines that are platform-agnostic and our proprietary technology that reduce implementation time by nearly 70%
- Building custom data visualizations and dashboards tailored to monitoring your business and marketing success in an effective way…that filters out the noise
- Centralizing all data platforms cleansing and restructuring data through automation that requires little maintenance (hosted by us)
In our existing relationships, we have empowered our clients by providing more visibility and transparency to their data by giving them control over what they need to see when they need to see it. The typical timeline it takes to build a solution such as this could take 4-6 months and cost $100K+ (and that is not including ongoing maintenance and hosting costs). We have established a solution where we can onboard our client’s data infrastructure and build their solution within 4-8 weeks for a fraction of the cost.
Product/Optimisation
Product/
Optimisation
CVR increased
1
%
CVR increased
1
%
ATC rate
1
Double
ATC rate
1
Double
People finding opportunities,
8 people making it happen
8 people making it happen
1
- User research to find what users really think of the site and Idle products
- Data deep dives to find the broken journeys
- Customer interviews to find pain points and opportunities
- Heuristic analysis on the site
Together these brought a wealth of opportunities in the space of 3 months to drive sales through the roof and CVR to the max:
- Product Page best practice implementation
- Checkout best practice implementation
- Improved site speed
- New journeys implemented
There is no silver bullet to ecommerce growth
Play audio
Subtitles text
Subtitles text
Kat Trenouth
Growth Lead
There is no silver bullet to ecommerce growth
Play audio
Subtitles text
Subtitles text
Kat Trenouth
Growth Lead
Partnerships
Sales
+
1
%
Sales
+
1
%
From bespoke commercial deals,
scaled with tech
scaled with tech
$
m
2 key partners generated
additional $209,000 per month
additional $209,000 per month
$
188000
People strategic planning;
8 people making it happen
8 people making it happen
1
People strategic planning; 8 people making it happen
1
Unconventional thinking and building a win-win relationship with key affiliates enabled us to deliver partnerships that took Idle to a new level in sales and exposure. We focused on the key partners that generated the majority of sales to ensure our impact versus effort was maximised across the board.
Unconventional thinking and building a win-win relationship with key affiliates enabled us to deliver partnerships that took Idle to a new level in sales and exposure. We focused on the key partners that generated the majority of sales to ensure our impact versus effort was maximised across the board.
Contact Us
We would like to hear from you! Get in touch.
