The first ‘no-bullshit’ ecommerce podcast about scaling your business to $5m, $10m, $15m and beyond. Hosted by Mark Patchett, Growth Shop’s Founder, and featuring an array of ecommerce experts, we can’t wait to share the first episode.
Sign up for early access today and receive our actionable growth roadmap, worth $320, completely free! Start scaling today.
We invite you to share this moment with us and celebrate new office opening! The welcome party is sheduled on 27th of May at the Cool Restaurant. Join us!
Big thanks to all the students at the School of Visual Communication for getting involved and sharing their creativity. We’ll be hosting our next workshop very soon. Check out our YouTube to see more videos just like this one.
Take a look on our latest ones…
Snapshot: A few years back, mattress brand Nectar Sleep (Resident Home) approached us to run the growth function of their business. Their annual revenue was
If you’re a new entrepreneur and/or an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need
*originally published in HACKERNOON* I am originally from Australia. There, I started working with small and medium-sized businesses – many companies in various fields. The
Does email marketing increase sales? What if I said you could hit a 3,600% ROI on your ecommerce store just by using email marketing? On average,
Snapshot: A few years back, mattress brand Nectar Sleep (Resident Home) approached us to run the growth function of their business. Their annual revenue was
A few years back, mattress brand Nectar Sleep (Resident Home) approached us to run the growth function of their business.
Their annual revenue was sitting around $10M. Our task was to turn them into an undeniable global market leader.
And that’s exactly what we did:
If you’re a new entrepreneur and/or an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need a fresh idea, a new perspective, and a push in the right direction. So, are you interested in some ecommerce tips to move your business forward?
We thought so.
We’ve broken these 50 ecommerce business tips into 3 sections:
1.) strategic tips to strengthen the core of your business
2.) tips to nail your ecommerce marketing strategy
3.) tips to help you close the sale every f*cking time
At the end, we give our absolute best piece of advice whether you are just starting a new venture, trying to breathe some new life into your ecommerce business, or just need some motivation to get sh*t done.
Strap in and get ready for advice hotter than the inside of a pepperoni pizza hot pocket!
Everyone needs to strengthen their core, and I’m not talking about working out. The backbone of your business is your
guiding arrow, the principles and practices you will keep coming back to over and over again. While these ecommerce tips
may not be purely specific to ecommerce, they are even more important for ecommerce brands to pay attention to.
While it is a goofy phrase that sounds a little pretentious, SMART goals help you keep everything on track.
We aren’t saying SMART goals are going to help you make the best decisions of your life, but they will stop you from making decisions like that hairstyle you decided to sport in middle school (yikes).
You are going to be tempted to jump for joy at your first sales. After your celebration, don’t touch that money, though. You are going to want to take those funds and begin to use them to improve your business right away. Build momentum early so that you can make more money faster. Then you can start pocketing that profit!
One of the ways you could reinvest those profits is by investing in some paid ads. Pick your poison that makes the most sense for you from Facebook, Google, or hell, even print ads. Getting ads running early on will pay huge dividends down the road. You’ll also start to understand what your audience likes to bite into – test what works and learn from what doesn’t.
Listen to episode 2 of The Growth Shop Show where we talk with Mike Taylor
about Marketing Mix Modeling -the only future-proof method to measure
your marketing ROI without Apple or GDPR screwing things up.
Sometimes you may not have a choice, but if you can choose how you accept online payments, then it is a thing of beauty to pick the best one for you. PayPal is an obviously popular choice for international ecommerce businesses. However, in our experience we’d recommend the following for varied reasons. See which one fits into your business plan.
Payment Processor | What is it good for? |
| Stripe, Braintree, Payment Cloud |
|
| PayPal Wallet |
|
| Apple + Google Wallets |
|
| Klarna, Zip, Clear Pay |
|
| Affirm, Satisfi |
|
Especially at the beginning stages of any business, you are building credibility. You are trying to let your potential customers know, like, and trust you. The best way to get people gossiping about how cool your business is requires you to be consistent.
Whether you are posting on social channels, sending out regular emails, updating products, adding new products, etc. you need to do so consistently. Daily or once a month, you decide, but keep it consistent. People are animals deep down and we like to know what to expect.
If you aren’t excited about taking advantage of an extra free page where you can display prominent information about your business, then we can’t help you. Google My Business allows you to take your search results of how people find your business on the Google Search Engine and have some control over the information displayed.
Think about it this way: if you search for a product on Google and see a business with a cover photo, pictures of staff listed, and an accurate address, email, and phone number as well as a business with just a name and website link…who are you buying from?
Take our word for it. The tool is there for the taking. We recommend taking it and updating it weekly to keep it near the top of the feed.
The almighty Google Analytics (GA) is the head honcho of data, you could call it the Data Overlord. When set up correctly, GA provides the most realistic figures for your business, from all channels. Platforms like Klaviyo or JustUno can confuse you with attribution and replicated results, so always stick to GA when tracking analytics.
The information is being collected either way, so you may as well take a peek behind the curtain and learn how to become the Wizard yourself. Join a course if you’re a bit rusty.
While we are talking data, it’s time to throw your personal feelings out the window. We are talking high-level ‘defenestration’. You need to eliminate saying anything like, “I feel like our ads are working!” You need to consult the data and let the data decide what is working and what isn’t. Adjust from there, feelings be damned.
Search Engine Optimization (SEO) is critical for any business. If you aren’t tackling SEO, then you are doomed to mediocrity. Our best ecommerce tip when it comes to SEO? Check out the next tip to find out.
You may have a brilliant business idea or a product that is completely unique and perfect for solving a particular problem. However, if you dive in and ramp up your SEO and haven’t made sure that people are searching for what you are offering, then all you’ve done is mostly waste your time.
Your completely unique, special idea may be a huge seller someday, but it is equally possible that people don’t know they are looking for your product yet. So use the keywords that they are looking for that also have to do with your business.
Is email marketing dead? We definitively say, “NO!”. Having a social following is critical. Your social page is a rental property, though. You are at the mercy of your landlords and their rules – break ‘em and you are done for. Or they break themselves (dejavu?) and everyone’s f*cked…
An email list, though? That is yours forever. Even if your email service provider (ESP) goes belly-up, you are still in control of the information making up that contact list. You can take that list and move it to a new ESP.
This makes the value of your email list exponential. For example, we generated $11m on one brand in 9 months via email & SMS. Build your email list, own your marketing.
Sign up to our mailing list today and get a free download of our complete ecommerce email checklist.
This checklist has helped us increase CTR by up to 350% for multiple brands by knowing
how to engage with our customers and deliver the right value at the right time.
If it worked for us, then it will work for you!
It’s simple: the higher your score on the checklist, the better your email marketing should perform.
Get the immediate score you need to start scaling your ecommerce store!
A few years back, mattress brand Nectar Sleep (Resident Home) approached us to run the growth function of their business.
Their annual revenue was sitting around $10M. Our task was to turn them into an undeniable global market leader.
And that’s exactly what we did:
If you’re a new entrepreneur and/or an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need a fresh idea, a new perspective, and a push in the right direction. So, are you interested in some ecommerce tips to move your business forward?
We thought so.
We’ve broken these 50 ecommerce business tips into 3 sections:
1.) strategic tips to strengthen the core of your business
2.) tips to nail your ecommerce marketing strategy
3.) tips to help you close the sale every f*cking time
At the end, we give our absolute best piece of advice whether you are just starting a new venture, trying to breathe some new life into your ecommerce business, or just need some motivation to get sh*t done.
Strap in and get ready for advice hotter than the inside of a pepperoni pizza hot pocket!
Everyone needs to strengthen their core, and I’m not talking about working out. The backbone of your business is your
guiding arrow, the principles and practices you will keep coming back to over and over again. While these ecommerce tips
may not be purely specific to ecommerce, they are even more important for ecommerce brands to pay attention to.
While it is a goofy phrase that sounds a little pretentious, SMART goals help you keep everything on track.
We aren’t saying SMART goals are going to help you make the best decisions of your life, but they will stop you from making decisions like that hairstyle you decided to sport in middle school (yikes).
You are going to be tempted to jump for joy at your first sales. After your celebration, don’t touch that money, though. You are going to want to take those funds and begin to use them to improve your business right away. Build momentum early so that you can make more money faster. Then you can start pocketing that profit!
One of the ways you could reinvest those profits is by investing in some paid ads. Pick your poison that makes the most sense for you from Facebook, Google, or hell, even print ads. Getting ads running early on will pay huge dividends down the road. You’ll also start to understand what your audience likes to bite into – test what works and learn from what doesn’t.
Listen to episode 2 of The Growth Shop Show where we talk with Mike Taylor
about Marketing Mix Modeling -the only future-proof method to measure
your marketing ROI without Apple or GDPR screwing things up.
Sometimes you may not have a choice, but if you can choose how you accept online payments, then it is a thing of beauty to pick the best one for you. PayPal is an obviously popular choice for international ecommerce businesses. However, in our experience we’d recommend the following for varied reasons. See which one fits into your business plan.
Payment Processor | What is it good for? |
| Stripe, Braintree, Payment Cloud |
|
| PayPal Wallet |
|
| Apple + Google Wallets |
|
| Klarna, Zip, Clear Pay |
|
| Affirm, Satisfi |
|
Especially at the beginning stages of any business, you are building credibility. You are trying to let your potential customers know, like, and trust you. The best way to get people gossiping about how cool your business is requires you to be consistent.
Whether you are posting on social channels, sending out regular emails, updating products, adding new products, etc. you need to do so consistently. Daily or once a month, you decide, but keep it consistent. People are animals deep down and we like to know what to expect.
If you aren’t excited about taking advantage of an extra free page where you can display prominent information about your business, then we can’t help you. Google My Business allows you to take your search results of how people find your business on the Google Search Engine and have some control over the information displayed.
Think about it this way: if you search for a product on Google and see a business with a cover photo, pictures of staff listed, and an accurate address, email, and phone number as well as a business with just a name and website link…who are you buying from?
Take our word for it. The tool is there for the taking. We recommend taking it and updating it weekly to keep it near the top of the feed.
The almighty Google Analytics (GA) is the head honcho of data, you could call it the Data Overlord. When set up correctly, GA provides the most realistic figures for your business, from all channels. Platforms like Klaviyo or JustUno can confuse you with attribution and replicated results, so always stick to GA when tracking analytics.
The information is being collected either way, so you may as well take a peek behind the curtain and learn how to become the Wizard yourself. Join a course if you’re a bit rusty.
While we are talking data, it’s time to throw your personal feelings out the window. We are talking high-level ‘defenestration’. You need to eliminate saying anything like, “I feel like our ads are working!” You need to consult the data and let the data decide what is working and what isn’t. Adjust from there, feelings be damned.
Search Engine Optimization (SEO) is critical for any business. If you aren’t tackling SEO, then you are doomed to mediocrity. Our best ecommerce tip when it comes to SEO? Check out the next tip to find out.
You may have a brilliant business idea or a product that is completely unique and perfect for solving a particular problem. However, if you dive in and ramp up your SEO and haven’t made sure that people are searching for what you are offering, then all you’ve done is mostly waste your time.
Your completely unique, special idea may be a huge seller someday, but it is equally possible that people don’t know they are looking for your product yet. So use the keywords that they are looking for that also have to do with your business.
Is email marketing dead? We definitively say, “NO!”. Having a social following is critical. Your social page is a rental property, though. You are at the mercy of your landlords and their rules – break ‘em and you are done for. Or they break themselves (dejavu?) and everyone’s f*cked…
An email list, though? That is yours forever. Even if your email service provider (ESP) goes belly-up, you are still in control of the information making up that contact list. You can take that list and move it to a new ESP.
This makes the value of your email list exponential. For example, we generated $11m on one brand in 9 months via email & SMS. Build your email list, own your marketing.
Sign up to our mailing list today and get a free download of our complete ecommerce email checklist.
This checklist has helped us increase CTR by up to 350% for multiple brands by knowing
how to engage with our customers and deliver the right value at the right time.
If it worked for us, then it will work for you!
It’s simple: the higher your score on the checklist, the better your email marketing should perform.
Get the immediate score you need to start scaling your ecommerce store!
Snapshot: A few years back, mattress brand Nectar Sleep (Resident Home) approached us to run the growth function of their business. Their annual revenue was
If you’re a new entrepreneur and/or an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need
*originally published in HACKERNOON* I am originally from Australia. There, I started working with small and medium-sized businesses – many companies in various fields. The
Snapshot: A few years back, mattress brand Nectar Sleep (Resident Home) approached us to run the growth function of their business. Their annual revenue was
If you’re a new entrepreneur and/or an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need
*originally published in HACKERNOON* I am originally from Australia. There, I started working with small and medium-sized businesses – many companies in various fields. The
Does email marketing increase sales? What if I said you could hit a 3,600% ROI on your ecommerce store just by using email marketing? On average,
Snapshot: A few years back, mattress brand Nectar Sleep (Resident Home) approached us to run the growth function of their business. Their annual revenue was
If you’re a new entrepreneur and/or an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need
*originally published in HACKERNOON* I am originally from Australia. There, I started working with small and medium-sized businesses – many companies in various fields. The
Does email marketing increase sales? What if I said you could hit a 3,600% ROI on your ecommerce store just by using email marketing? On average,
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